Wyndham Hotels and Resorts emails
Audience: All demographics of potential and/or repeat hotel customers
Deployment Scope: 100M+ including all Wyndham Rewards® program members, and non-program members. Global sends vary by regional inclusions of sale offers and promotions. Translations by development into 20+ languages.
Objective: Increase revpar month-to-month through various marketing campaigns, audience awareness, sales, offers, etc.
Cadence: 10+ business partner monthly unique emails designed and deployed
Design Solution: Create and maintain a competitive evolving design system of modularized templates through various industry standard tools such as photoshop, XD, figma, etc.
Role: Art Direction + Design Manager
Audience: All demographics of potential and/or repeat hotel customers
Deployment Scope: 100M+ including all Wyndham Rewards® program members, and non-program members. Global sends vary by regional inclusions of sale offers and promotions. Translations by development into 20+ languages.
Objective: Increase revpar month-to-month through various marketing campaigns, audience awareness, sales, offers, etc.
Cadence: 10+ business partner monthly unique emails designed and deployed
Design Solution: Create and maintain a competitive evolving design system of modularized templates through various industry standard tools such as photoshop, XD, figma, etc.
Role: Art Direction + Design Manager
Various email designs: desktop & mobile
Template Guidelines: desktop & mobile
Standardized guide for design team to follow to ensure a cohesive design structure, as well as align design and development
Standardized guide for design team to follow to ensure a cohesive design structure, as well as align design and development
Unique icon set created specifically for the Wyndham Rewards® brand
Wyndham Rewards® brand fonts and weights in emails
Wyndham Rewards® brand digital color palette used in emails
© Philip Luciano Frezzo.